The growth of the Internet over the past ten years has a historic parallel
with television usurping radio's primacy during the 1950's (in 1950, 5% of
US households had a television, in 1960 the figure was 90%). During this period
(1954-55), television advertising overtook radio advertising.
In print, newspaper circulation peaked in 1987, almost 20 years ago. Within
the last few years the newspaper industry has begun to experience significant
declines in advertising revenue.
The growth of broadband Internet access is a significant catalyst in this
changing media landscape. Fast broadband access encourages the user to consume
new forms of media and facilitates the delivery of meaningful television quality
advertising, with attractive and creative branding opportunities.
There
is a fundamental shift taking place within media. The move from traditional
media to IP (Internet Protocol) distributed (web, podcast, rss, mobile) text,
audio and video is accelerating rapidly as new audiences embrace new forms of
media. Traditional media companies are finding their audience and income streams
eroded.
