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| • | The business has developed the technology to create,
publish, collect, aggregate and distribute content across its network
of Internet 'real estate'. |
| • | The network consists in the first phase of over 24,000
individual websites, each of which is a unique publishing platform. |
| • | Each website has associated niche Directory, Associates**,
Visitor Guide, Classifieds, Product Catalogue** and local advertising,
which combined will create one of the major media landscapes on the Internet. |
| • | Through its mix of news, information, multimedia, shopping,
directory and classifieds, the 999Network provides its users with a broad
range of publishing services. |
| • | All editorial content within the network forms an 'editorial
pool' from which the business' editorial teams can select and syndicate
content to other websites within the network. |
| • | All the websites can contain a multimedia gallery of
images, video and audio. |
| • | Users and members of the network are encouraged to comment
on articles and to contribute their own editorial and multimedia. |
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The business generates multiple income streams based on income from
sponsorship, Directory advertising, Classified advertising, product
advertising, display advertising, and PayPerClick (PPC) advertising.
*domain totals once the first phase of domain registration
is complete. |


