The 999Network combines business principles from real estate
and media.
Domains
The 999Network combines business principles from real estate and media. The
founders recognised the importance of a strong brand on the Internet and also
the power of generic domain names. The primacy of the .com domain name had
already been established and the founders predicted the future shortage and
rising value of quality domain names. The business invested in a portfolio
of branded generic domain names in early 2000.
Domain investment
The innovation of text based PPC (Pay per Click) advertising has resulted
in a rise in the value of Internet domain names because 'parked' domains can
now earn income through Google's Ad Sense program. Specialist domain investment
companies now operate huge networks of Internet real estate, earning income
from the domains and watching their Internet real estate appreciate in value
with rising traffic and income.
More significantly, the growth in all forms of e-business
has created strong demand for unique and memorable domain names, with demand
for .com domains exceeding supply. Internet domain names are now registered,
bought, sold, or leased like other commodities.
