Development potential
The business' portfolio of Internet domain names can be viewed as 'empty' real estate awaiting development. Using this real estate analogy, the business will look to add value to its real estate portfolio through investment to realise the potential of each Internet 'real estate plot'. This investment takes the form of software applications (for example, the software to publish and manage news content on the website plus carry adverts and sponsorship).

Economies of scale
An investment in technological development, for example, on software to operate a product catalogue, when applied across over 24,000 websites adds huge value to the network for a relatively small investment. Every application that is added to the 999Network real estate both adds value to the individual Topic or Destination website and to the 999Network itself.

IP (Intellectual Property)
Any valuation of the Internet real estate of the business should be based on the value of the long-term revenue streams achievable from each domain name using the IP (Intellectual Property) rights generated by the business.