Media on demand
The ability to consume media when the user wants is being driven partly by the growth of podcasting. Content (audio or video) can be downloaded to the user's computer or mobile device and consumed at the user's convenience.

Marketing opportunities Podcasts are very effective niche marketing and sponsorship opportunities. Across the 999Network the editorial team will create quality audio and video content, of interest to their audience. These podcasts will provide additional sponsorship opportunities for advertisers to reach a niche audience.

Topic and Destination partnerships
Individual Topic or Destination websites can create their own video or audio features. These can be made available for download as video or audio podcasts. For example:

1. Topic: 999Conveyancing.com (Audio feature)
   "How to avoid common mistakes"
2. Destination: 999StTropez.com (Audio feature)
   "Beautiful beach guide"

Audio podcasts are increasingly easy to produce with minimal technical knowledge.