RSS
(Really Simple Syndication) has become a standard format for distributing text-based
information, including news headlines and other updated content on the Internet.
For many marketers, the RSS format has replaced the email newsletter as an
immediate medium to connect with their audience.
Users subscribe to RSS feeds that interest them, for example '999Today -
Sports', and will receive an updated list of niche articles published on the
999Network. The user can click on an article that is of interest and is directed
to the relevant web page on the 999Network.
Niche RSS feeds are attractive advertising / sponsorship opportunities for
niche advertisers.
