999Shopping.com**
will be the global shopping information portal and contains a series of niche
Product Catalogues eg. beds or lawnmowers.
•
All Topic and Destination websites (24,000) within the network
can contain Product advertisments and listings. For example, a 'Product
Catalogue' on 999Kingsbridge.com.
•
Hence, there could be up to 24,000 individual Product Catalogues**
(one on each site within the network), covering diverse Destinations and
niche Topics.
•
There are over 3,000 individual Product Categories, eg 'beds'
or 'lawnmowers' across the network.
•
Each Product Category will be combined with product editorial,
999Press.com information and 999Today Channel editorial to form a niche
Product Handbook.
•
999Press.com** through its Product Channels will provide
product information and reviews across the network.
•
For example 999Lawnmower.com (a 'Product Handbook') will
carry lawnmower product listings from Destination websites alongside lawnmower
editorial, display advertising and sponsorship.
•
The business will develop over 3,000 Product Categories**
into 'Product Handbook' websites, providing it with significant sponsorship,
PPC advertising and display advertising opportunities.
*domain totals once the first phase of domain registrations is complete.
**due to be launched Spring 2008.
