'Ad Box'
Most sections on the Destination website carry one or two 'ad boxes' in the
right hand column. An 'ad box' can carry anything from one large to six small
display advertisements or any combination in between (eg. 3 medium). The business
sells the display advertising spots on a monthly, six monthly or annual contract.
Each Destination website will have the potential to carry a significant number
of different display advertisements across its many sections and sub sections,
providing the business with significant income potential.